CNET has tested the KDL-VX40XBR1 40-inch LCD HDTV from Sony, here's a small snip from their test report:

Earlier this year, Sony changed the name of its high-end LCD TVs from Wega to Bravia and launched a marketing campaign touting the line as "The world's first television designed for men and women." While it remains to be seen how the sleek, 40-inch Sony Bravia KDL-V40XBR1 ($3,499) scores with the ladies, it delivers a knockout in terms of LCD picture quality. No, it still can't outperform the best similarly sized plasmas on the market, and yes, like most Sonys, this 40-inch flat-panel LCD has a premium price tag and costs quite a bit more than competing plasmas. But if you have your heart set on an LCD or just really like the look of this Sony--or the name Bravia/--it might be worth the price.



Link: CNET