Brand recognition is arguably one of the most important goals of every company in almost any industry. Most people do not have the time to follow market trends and developments; for those that lie beyond their specialization or interests, they simply attach a vaguely 'positive' or 'negative' impression to a brand, if they have even heard of it in the first place. You know you have arrived when people recognize your brand and image the way it was meant to be portrayed, like some marketing slogan or jingle. Hence, building a brand is not done in a day. It takes time but all it needs is some bad publicity to reverse all the former hard work..



Link: Hardware Zone