The irresistible rise of LCD has caused nothing short of a complete sea-change in the fortunes of Korean giant LG Electronics. Before LCD struck gold, LG was largely perceived in the UK as a second-tier budget brand that simply couldn’t compete with the big-boys like Sony and Panasonic. These days, thanks to its efforts with LCD, LG sells vast quantities of TVs in the UK and has earned a handy reputation for combining innovation and style with some very tidy pricing. So here’s hoping its new 32LX2R continues the trend.



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