As competition among flat-panel HDTVs intensifies, traditional manufacturers such as Sharp have to scramble to lower prices or lose sales to cheaper, less recognizable brands. Sharp's LC-37D40U, a 37-inch LCD-based HD TV, exemplifies that trend, selling for less than $2,000 at some online merchants. That price still won't match the most aggressive no-names, but this Sharp's combination of style and picture quality, including black levels deep enough to challenge comparably sized plasmas, will appeal to folks willing to spend a bit more on a new HDTV..



Link: CNET