As ATI's largest AIB partner, Sapphire is a well known and respected company to most DIY system builders. The video card business is alot like the car business in that it battles for the performance crown constantly. Fastest car on the racetrack or fastest 3D rendering engine--the stakes are the same--sales way down the food chain in the mid-range or "budget segment". At first glance, it looks like the battle is a simple matter of securing bragging rights, and, of course, to some extent that is true.



Link: BoxGods