The Halo Effect, like the Switcher Effect, or the Think Different Effect, theorizes that an advertising campaign of some sort, be it based upon collectible posters or television commercials of apparently narcotized teenagers, combined with the clueless meanderings of financial analysts, will inevitably generate another Effect. There could even be an increase in computer sales, too. That is the supposed reason for the Mac Mini. In the latest gushing scenario, millions of iPod owners so enamored of an Apple click-wheel mp3 player and sick of Windows malware will dump their PC for the right price, even if the Mac mini is woefully underpowered by PC standards, and it is, but specs aren't everything. First, it looks great.



Link: ArsTechnica