NVIDIA Ampere GPUs to offer 50 percent higher performance at 50 percent the power?

Take it with a grain of salt, but the rumor mill is going wild today over NVIDIA's future Ampere GPUs. According to a report picked up by TweakTown, NVIDIA's next generation may be massively more efficient. If the rumor is to be believed, Ampere will not only offer up to 50 percent higher performance than the Turing generation, but will also be able to deliver this performance at half the power consumption of Turing. Especially ray tracing performance is expected to be much higher.

Taipei Times is reporting from a client note by Yuanta Securities Investment Consulting Co that NVIDIA's new Ampere GPU would have a 50% increase in graphics performance while "halving power consumption". NVIDIA has been king of efficiency for a while now and that is on the 16nm, 14nm, and 12nm nodes -- but it looks like it has struck lightning on 7nm if these rumors are true. We could well see the '50% faster performance' in the ray tracing (RT) side of things, and not a general 50% performance improvement.

Guess we'll find out later this year. If even half of this is true, AMD will have its hands full trying to compete with NVIDIA with its upcoming Big Navi chip.