Eurogamer had an interview with Roy Taylor from NVIDIA. One of the things Taylor said is that he doesn't see consoles as a threat to PC gaming, he foresees a future of co-existence.
"I think we have to face the facts - the value of consoles is such that no-one is going to make a PC-exclusive game in the future. Why would they? Why would they ignore consoles?" said Taylor.
"That said, PC gaming is changing - and consoles don't threaten PC gaming. They're just different. Adapting to that and understanding that is what I think is really, really important.
"Most PC gamers also own consoles - not all of them, but a lot of them. What we're seeing happen is that, yes, people are developing for Xbox 360, for PS3 - but they're also developing for PC," he added.
The reason Taylor is excited is that PC versions of games, which he says are generally "better", use console code as a baseline, and the better the baseline then the better the desktop conversion.