CBS starts seeing advantages of YouTube

Posted on Saturday, Nov 25 2006 @ 08:55 CET by Thomas De Maesschalck
CBS uploaded more than 300 clips to YouTube that resulted in an average of 850,000 views per day in the first month.

The companies said this is a clear sign that YouTube's deals with TV and traditional media could be paying off.
CBS said ratings of its late-night programs have seen increases since uploading the shows, including adding 5 percent or 200,000 new viewers to "Letterman" and adding 7 percent or 100,000 viewers to "The Late Late Show with Craig Ferguson."

"Although the success of these shows on YouTube is not the sole cause of the rise in television ratings, both companies believe that YouTube has brought a significant new audience of viewers to each broadcast," the companies said.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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