Zune fails to impress

Posted on Saturday, Dec 02 2006 @ 09:25 CET by Thomas De Maesschalck
The Street reports the Microsoft Zune digital audio player fails to impress:
"I've never heard of the Zune."
"I don't suggest the Zune, because it is really heavy."
"Who makes that?"

That's a sample of comments compiled by Piper Jaffray analyst Gene Munster, who recently quizzed salespeople at 40 big-box consumer electronics stores to gauge what MP3 players they suggested to customers, at the more-than $200 price-point.

Only 8% recommended the Zune, compared with 75% who endorsed Apple's iPod.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

Loading Comments