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The six types of gamers identified

Posted on Friday, July 06 2007 @ 08:26:47 CEST by

NPD compiled a report about gamers. They identified six different types of gamers: the heavy gamer (2%), the avid PC gamer (33%), secondary gamers (22%), avid console gamers (20%), mass market gamers (15%) and casual kid gamers (8%).

Some of the things they found is that Heavy Gamers purchase eight times more games than the average when compared to the largest segment, the Avid PC Gamers.
Interestingly, the Heavy Gamer segment is a lot younger than one might think too. "What always seems to surprise people, especially those that talk about the 18-34 year-old 'core gamer,' is that a majority of the heavy gamer segment is kids ages 6-17! This is true also for the 'Avid Console' gamer segment. Alternatively, the Avid PC gamer segment is older, with just over 40% represented by 18-34 year-olds," Anita Frazier, NPD industry analyst explained to GameDaily BIZ.

The 2 percent Heavy Gamer crowd comes from about 191 million total gamers, representing just 3.8 million individuals, and yet their wallets pack quite a punch. Heavy Gamers purchased the most titles (13.1 in the past three months), while Avid Console Gamers purchased 1.9 titles, and Mass Market Gamers purchased 2.0 titles.

Unsurprisingly, Heavy Gamers also play more frequently than any other group, both overall (39.3 hours/week of gameplay on any system) and by system type (23.9 hours/week playing consoles, 1.9 hours playing portables and 13.6 hours playing PC/Mac). After the Heavy Gamer, as their segmentation labels would suggest, Avid PC Gamers spend the most time on PC/Mac gaming (10.4 hours/week), while Avid Console Gamers play most with consoles (8.9 hours/week) and portables (0.8 hours/week).
More info at GameDaily.



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