Both Yahoo and Microsoft are desperately seeking a way to blunt Google's increasing dominance of the market, which can provide significant revenue from accompanying text-based advertisements.
One of the new Yahoo search features is a drop-down menu that includes suggested and related information for deeper exploration of search topics.
In a posting on a Yahoo company blog, company executive Tim Mayer said the new search enhancements are designed to lend extra assistance to users only when they ask for it, which he said should distinguish Yahoo search from other services that offer help automatically.
Other new functions include the integration of multimedia results such as video, audio and photos, including pictures from Yahoo's Flickr photo-sharing site. The combination of such media, along with basic Web links and information, is known in the search industry as "universal search."
Yahoo adds new features
Posted on Thursday, Oct 04 2007 @ 10:15 CEST by Thomas De Maesschalck