The guys from AnandTech have started with a new series called "The business of technology". In these articles they will take a look at the business behind major firms in the technology industry.
For the first article they take a look at Creative Labs:
With that out of the way, we're starting this series with Creative Technology Ltd, better known as Creative Labs. Creative has a long and rich history, the culmination of which was the creation of the SoundBlaster line of sound cards and the associated audio standard, which brought the full spectrum of synthesized and recorded audio to the PC. Although they have since expanded in to many other markets, Creative has and continues to be primarily a sound company, and was the king of sound cards... until recently..