
Posted on Sunday, February 10 2008 @ 22:31 CET by Thomas De Maesschalck
Engadget
has a writeup of some facts regarding Dell's decision to de-emphasize computers with AMD processors:
It's not at all clear why the AMD graphic went up -- Dell's still trying
to figure it out, but they've pulled it for now.
That said, AMD-powered consumer machines will only be in stores
from now on, except for the Energy Star-compliant Inspiron D531 desktop and
the soon-to-be-canceled Inspiron 1501 notebook.
AMD-powered business machines in the OptiPlex, Vostro, and Latitude lines
will still be available online.
Dell is "sincere" when it says that this is all the result of
trying to figure out the best product mix for consumers -- it's only been in
retail since May, and it's trying to find "the best way to get products
to people in the way people want them."
They wouldn't explain why consumers wouldn't want to continue to get
AMD-powered machines online, but told us that "anything could
happen." That seems pretty duplicitous to us, actually -- they've
clearly taken choices away from their customers with this move, and trying
to patch things up with vague future possibilities doesn't change that.
The Inspiron 1526 laptop was specifically cited as proof of Dell's
commitment to AMD, since it's a mainstream laptop that's basically the same
as the Intel-based 1525. Of course, it's almost impossible to find a 1526
for under $800, while the 1525 starts at $499; wait, isn't AMD supposed to
be the budget option?
Dell is selling AMD machines in 10,000 stores worldwide, which they also
cited as proof of their commitment. However, when you search for AMD models
like the 1526 on Dell.com (cap below), there's zero information available,
which doesn't seem like real commitment to us -- but what do we know?
We asked if Dell would ever use a more powerful AMD chip like the Phenoms,
and got a "no comment."
Of the laptops being pulled from the Dell site, we were told that
"we're talking about one desktop and two laptops here," which
seems like a pretty dismissive way to downplay what's clearly a net negative
for Dell's customers and a totally bungled product reshuffle.