Lingerie maker Lucia Iorio says her new design targets the modern, techno-savvy woman, but the GPS-equipped "Find Me If You Can" line has raised the hackles of feminists who call it a 21st-century chastity belt.
The lingerie combo consists of lace bodice, bikini bottom and faux pearl collar, with the GPS device visibly nestled in the see-through part of the bodice next to the waist.
"This collection ... is a wink to women and a challenge to men because, even if she gives him the password to her GPS, she can always turn it off," Iorio told AFP.
"She can be found only if she wants to."
Prices of the GPS lingerie range from $800 to $1,100 for the more advanced models.