ASUS aims to become "another Apple' in the long-term future and revealed it plans to launch a "killer product" in June 2010. It's unknown which product the company is referring to, but it could be their upcoming Eee tablet PC.
Speaking at an event dedicated to spinning-off Pegatron Technologies from Asustek, Jonney Shih, chairman of Asus, reiterated the company’s long-term plan to become “another Apple”, but to adopt open-source or popular platforms instead of proprietary software, including ARM and Google Chrome/Android combinations as well as Intel and Windows to suit consumer demand, reports DigiTimes web-site. This is hardly the first time when Asus expresses intentions to become as recognized as Apple, but this is probably the first time when Asustek Computer officially recognizes ARM processors and Google software as strategically important instruments for further growth.
“Our goal is to provide products that are better than Apple’s. […] Before, we have been too conservative. We need to do better communications with the customers to let them know Asus is not only an Asian company,” said Jonathan Tsang, the vice chairman of Asustek, in an interview in mid-2009.