Microsoft to offer paid search ads program

Posted on Tuesday, March 15 2005 @ 20:18 CET by Thomas De Maesschalck
Tomorrow Microsoft will unveil a test of its paid search ads program. It will show ads related to the searches made by users on MSN Search.
The service will be similar to competing programs from Google Inc. and Yahoo! Inc. Microsoft will announce a pilot program March 16, said the people, who asked not to be identified. These paid searches auction off placement in Web search results to companies with related products.
More info at Bloomberg




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