Sony plans to power use Cell to power its PlayStation 3 video console starting a year from now. Toshiba has said it plans to embed Cell chips in a line of its televisions in 2006.More info at Reuters
IBM sees Cell driving devices in a range of industries, including medical, aerospace and automotive technologies.
Cell processor to power medical and military computers

The Cell processor will make it beyond the consumer electronics market as IBM today agreed to license the processor to medical and military equipment maker Mercury Computer Systems. Mercury plans to use the Cell processor for a range of embedded computers. This includes magnetic resonance image scanners in medicine to missile radar and sonar systems for military uses.