Market researchers and analysts from TDG predict a huge growth for podcasting, with a United States audience alone of 56 million people by 2010. Podcasts allow digital audio player users to send online audio shows to their devices.
Last week Apple launched iTunes 4.9 which incorporates a directory of 3,000 podcast shows. Major international content providers, such as BBC, ABC News, NBC News, Disney and even NASA have recently started to make their own Podcast programs.
Besides these professionals there are also thousands of amateurs who deliver their own podcasts to the big audience.
It is predicted that by 2010, three-quarters of all digital audio player users will listen to podcasts. Read more at BBC