Speaking to Gamespot, NVIDIA senior VP of content and technology Tony Tamasi revealed that pursuing the PlayStation 4 wasn't worth the opportunity cost. Tamasi claims NVIDIA came to the conclusion that it didn't want to do the console business at the price Sony was willing to pay, because it wanted to dedicate its efforts to other portions of their business.
"I'm sure there was a negotiation that went on," Tony Tamasi, Senior VP of content and technology at Nvidia told GameSpot, "and we came to the conclusion that we didn't want to do the business at the price those guys were willing to pay."
"Having been through the original Xbox and PS3, we understand the economics of [console development] and the tradeoffs."
"We're building a whole bunch of stuff," continued Tamasi, "and we had to look at console business as an opportunity cost. If we say, did a console, what other piece of our business would we put on hold to chase after that?"