
Posted on Tuesday, June 18 2013 @ 12:46 CEST by Thomas De Maesschalck
Bit Tech
reports there's a new mobile phone brand called Kazam. The UK-based firm is the brainchild of Michael Coombes (Kazam CEO) and James Atkins (Kazam CMO), two guys who left their executive position at HTC earlier this year to "build a new brand that really stands out in the mobile space". Kazam promises to deliver its first handsets before the end of the year. Details on these phones weren't shared, but it's likely they'll be Android based.
In what could be seen as a dig at his former employees approach to the market Coombes said of Kazam, “We believe your smartphone is a digital reflection of who you are, and since we are all different, it’s important that we don’t adopt a one size fits all approach" - HTC has for a while now come to market with only one clear flagship product, which is currently the HTC One. Could this mean we finally see a range of different-sized devices all with flagship hardware?
"Kazam’s dynamic structure and focus on local markets means we can react quickly to the ever evolving and diverging needs of today’s consumer." added Coombes.
“There is a real opportunity for a new mobile brand to disrupt the status quo. We are passionate about delivering a truly positive mobile experience that doesn’t just stop once you’ve bought the phone. Kazam is about stunning design, robust hardware and intuitive technology, underpinned by outstanding customer service,” further added James Atkins.