Speaking at the BUILD conference, Microsoft CEO Steve Ballmer said rapid release is now the new norm for Microsoft and that consumers should become accustomed to seeing rapid updates to Windows and other platforms in the future.
Ballmer was not shy about it either by repeating 'rapid' several times and iterating that Microsoft is moving faster than ever to push out updates and new products.
It has been expected that Microsoft was moving to a rapid release cycle and Ballmer confirmed on stage today that we should expect Windows to be updated a rapid release cycle as well. This is a dramatic shift in how Microsoft used to operate where it would release a massive update every few years. By moving to a rapid release schedule, Microsoft will be able to adapt the Windows platform as the market evolves.