AMD flings PR mud at GeForce GTX 700 series

Posted on Thursday, Jun 27 2013 @ 12:20 CEST by Thomas De Maesschalck
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FUD Zilla writes AMD is pulling out some PR stunts to poke fun at NVIDIA and try to convince gamers that its Radeon cards are better than the new GeForce GTX 7xx models from rival NVIDIA.
AMD’s next generation is in the works, but in the meantime AMD decided to pull a few PR punches. In its latest Never Settle video, AMD pokes fun at Nvidia, claiming that most AAA games are developed with Radeons in mind. Furthermore it notes that Nvidia is the leader in phone graphics, while AMD is the preferred choice for PC and console gamers. Actually that isn’t entirely true. Nvidia is not the phone GPU leader, at least not yet, but things might change with the Tegra 4/4i.

AMD also points out that Radeons with 3GB of memory are way better at higher resolutions than their Geforce counterparts, which feature 2GB of RAM, at least in their reference flavour.

However, the real message has nothing to do with silicon and performance. AMD is basically using the opportunity to talk up its Never Settle Reloaded bundle, and it has every right to. The bundle features top games such as Crysis 3, Bioshock: Infinite, Tomb Raider and Far Cry 3: Blood Dragon, which translates into about $185 of value on high-end cards.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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