FUD Zill writes Intel plans to cease using the Atom brand for desktop processors. The site says upcoming BGA-based desktop SoCs based on the Bay Trail D platform will receive a Celeron name tag.
The list of processors includes the Celeron J1750 that is set to replace the D2550 Atom BGA Cedar View Atom as well as Celeron J1850 that should replace Celeron Sandy Bridge based 847 and 807 processors. The Pentium branded J2850 should be faster than Celeron 1007U based on the Ivy Bridge architecture and both of these Bay Trail D based BGA parts are coming in Q4 2013. At this time we expect to see the mobile version of Bay Trail as well.