AMD announced it's considering to expand its custom chip efforts by offering customization options on its 64-bit ARM server processors to meet specific customer needs.
“There are more and more of those applications that are showing up in big data centres,” White said. “They don’t want traditional high-end... database type workloads.”
AMD does seem to think that there is more mileage in providing customised chips for those who want a SOC something specific or include some unique IP. He provided the example of possibly customising I/O and ports for specific customers. AMD last year also started putting more emphasis on the custom chip business after the PC market declined. The company is already recording strong custom chip revenue thanks to the game consoles, which are shipping in the millions.