TAG Heuer reveals $1,500 Intel-based luxury smartwatch

Swiss watch maker TAG Heuer makes its grand entry into the smartwatch market with its Tag Heuer Connected watch. Designed in cooperation with Google and Intel, this is a $1,500 luxury watch that runs Google Android Wear and features an Intel 1.6Ghz dual-core Atom Z34xx SoC.

The watch has a titanium body, a sapphire crystal screen protector, a rubber watch band and IP67 protection rating. The Connected features a 1.5" circular LCD screen with a 360 x 360 pixels resolution (240ppi), 1GB RAM, 4GB flash storage, Bluetooth 4.1, 802.11n WiFi and a 410mAh battery. The device features Tag Heuer watch faces and some custom apps and an alarm and stopwatch, but it seems you're mainly paying for the Tag Heuer brand.

The smartwatch features a warranty of two years and Tag Heuer says it will offer a special trade-in program or a mechanical one, but this requires you to pay another $1,500:

Of course, your standard Swiss watch lasts forever and is meant to be passed down for generations, while a smartwatch is good for maybe a year or two. Tag's solution to this problem is a trade-in program where you can turn in your smartwatch plus another $1,500, and Tag will give you a mechanical dumb watch that looks just like the Connected.

Via: ARS Technica