AMD EMEA manager confident firm will return to profitability

CRN had an interview with an optimistic sounding Neil Spicer, AMD's EMEA component sales manager. Spicer told the site he's confident that AMD can return to profitability in 2016. He explained Zen is going to be one of the highlights next year to help AMD return to the high-end desktop space, and server area as well, and touted the combination of Windows 10, the advent of eSports and AMD's new technology and products makes the PC "an exciting market" to be in.

Spicer added that AMD must invest in the right areas where it can have profitable share growth, as there's no point in chasing unprofitable partners:

"From a personal stance, I am confident [we can be profitable]," he said. "I believe we are working with exactly the right customers, and over the last few years we have become much simpler to execute and do business with."

He said that in order to achieve profit, the company must ensure it is investing in the right areas.

"Moving forwards to 2016, we have to have profitable share growth," he said. "So it's choosing the right business to go after, both with the company itself and the ecosystem of partners. There is no point in us as a vendor chasing unprofitable partners.

"We want to focus [in the areas] we are good at - that's where we are going to invest heavily. That's things like winning the graphics battle with gaming and so forth, and we want to be part of this Windows 10 upgrade cycle."