Electronic Arts' chief financial officer Blake Jorgensen revealed the game publisher is following a wait-and-see approach in regards to the nascent virtual reality gaming market. The company has no plans to be a frontrunner in VR, it will have some projects here and there but overall EA plans to wait and see how big the market gets before committing significant resources to it.
Jorgensen pointed out that he doesn't expect there to be a sizable VR market for the next one to three years and compared it to small platforms like the Wii U and PS Vita. However, there will likely be a market for VR in the longer run, probably five plus years away from now, he added.
"There's some challenges still and I think the biggest challenge is just the size of the market. We don't make games anymore for the Wii or the Wii U because the market is not big enough, the PS Vita - the Sony product - we don't make games for that anymore because the market is too small, so it's all about the size of the market," said Blake Jorgensen during the UBS Global Technology Conference.
Ubisoft on the other hand revealed it's bullish about the potential of the VR medium and is working on a number of virtual reality projects.