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Microsoft rebranding itself as a cloud and AI company

Posted on Friday, August 04 2017 @ 12:30:10 CEST by

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ExtremeTech checked out Microsoft's latest 10-K filings and noticed there's been an interesting evolution. The last two years, Microsoft described itself as a company building the best platforms for a "mobile-first, cloud-first" world but in the latest report Microsoft no longer talks about its mobile ambitions. Instead, the software giant talks about the hottest buzz word of the moment: artificial intelligence.
Ever since Satya Nadella took control of Microsoft, he’s been referring to the company as competing in a “mobile-first, cloud-first world.” It’s a phrase he’s used for years, even as he’s shut down Windows Phone manufacturing and essentially killed Microsoft’s mobile ambitions. The latest sign that Windows 10 Mobile is a dead OS walking is courtesy of Microsoft’s annual report.

The company’s vision statement in its latest form 10-K filing reads:

Microsoft is a technology company whose mission is to empower every person and every organization on the planet to achieve more. We strive to create local opportunity, growth, and impact in every country around the world. Our strategy is to build best-in-class platforms and productivity services for an intelligent cloud and an intelligent edge infused with artificial intelligence (“AI”).
It seems like Microsoft has given up on mobile and is looking at greener pastures.



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