GTA:V is by far the highest-grossing media title ever

Posted on Tuesday, April 10 2018 @ 11:04 CEST by Thomas De Maesschalck
Despite being launched back in 2013, sales of Take-Two's GTA: V are still going strong. Over 90 million copies of the game have been sold so far, resulting in $6 billion in revenue for Take-Two Interactive.

This makes the game the highest-grossing media title ever. The competition doesn't even come close, Avatar is the highest-grossing movie with revenue of just $2.8 billion. Four years after its launch, GTA V still came in as the sixth best-selling video game in the US in 2017.

The closest competitor in the video game segment is Call of Duty: Modern Warfare 3. That game was a smashing success, but its sales of 26.5 million copies pale in comparison to what GTA V achieved. Analysts suspect part of what made GTA V such an outlier may be the fortunate release timing. There's been some double dipping, as the publisher released the game to two generations of gaming consoles.
GTA V sales are so impressive over such a long period of time that when asked, Needham & Co. videogame analyst Laura Martin said she literally didn’t believe that a title originally launched in 2013 could sustain that level of success into 2018. Martin does not cover Take-Two, but does cover competitors Activision Blizzard Inc. ATVI, and Electronic Arts Inc. EA, which employ a strategy similar to Nintendo’s with Mario: Crank out new titles based on the property to get more money.
GTAV infochart

Via: MarketWatch

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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