The sharp tablet sales decline came despite Apple launching new iPads for 2018, as Apple has failed to offer sharp price cuts in accordance with market expectations. Apple launched education-use iPads in the first quarter at a unit price of US$299, which come with Apple Pencil and software offering free learning resources and teaching instructions.More pain is ahead as second quarter sales are anticipated to drop to a new low of 31.06 million units. The agency predicts branded tablet sales will fall 2.7 percent quarter-over-quarter, while tablets from white-box makers are expected to drop 6.24 percent.
Most new tablets these days are 9.7-inch or bigger products. Shipments of 7-inchers and 8-inchers have declined steadily.