History: How the AMD Radeon series got its name

Posted on Saturday, Jul 21 2018 @ 17:01 CEST by Thomas De Maesschalck
ATI logo
Former AMD/ATI executive Godfrey Cheng recounts the tale of how the ATI Radeon video card series was conceived. Basically, it was Phil Eisler, currently the General Manager of NVIDIA's GeForce NOW Cloud Gaming, who came up with the name.

At the time, Eisler was the director of component marketing for ATI. Because a graphics chip emits "rays" of light, he wanted to use "Radium" as the name of the new product category. However, this idea got shot down due to the association with radiation and nuclear weapons.

Interestingly, Eisler discussed the idea with his mom, and she came up with the "eon" part, which she borrowed from the name of Raytheon, the defense company.



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Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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