The price cuts are necessary to make these cards more attractive versus NVIDIA's latest offerings. The GeForce GTX 1660 Ti launched for $279 last week, the same as the launch MSRP of the Radeon RX 590, and NVIDIA's new model is a lot faster than the Polaris-based card from AMD.
Rumor: MSRP of RX580 8GB at 199$ and of RX590 at 229$ in next weeks.
— Bits And Chips - Eng (@BitsAndChipsEng) February 22, 2019