Michael Dell about Alienware and XPS

Posted on Thursday, Jul 13 2006 @ 09:25 CEST by Thomas De Maesschalck
During a roundtable session with journalists, Michael Dell talked about his company's top-of-the-line XPS systems and Alienware's product line:
"I think what we've seen is that [the gaming and enthusiast segment] is a pretty big market," Mr. Dell told reporters, "and XPS has done quite well, [and] the Alienware brand has done quite well. We think their appeals are slightly different. The development teams are continuing on with the strategies that they've had, which are really very different. Each one has its own customer base."

According to Dell's own internal research, which Mr. Dell cited, the Dell and Alienware brands combined share 60% of the high-end gaming and enthusiast computer market in the US. Mr. Dell admitted there were few independent statistical measures of this market, but that he relies on internal figures.
Read on over TG Daily.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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