The Problem with Being Ahead of Your Time

Posted on Friday, Sep 01 2006 @ 05:59 CEST by Thomas De Maesschalck
The TechZone has posted an editorial on The Problem with Being Ahead of Your Time

Not too long ago Panasonic's corporate slogan was, "Just slightly ahead of our time." It was catchy and it inferred their products were on the cutting edge of the industry. There was only one problem with this, as Panasonic found out, people feel uncomfortable using products ahead of their time. Consequently, their slogan was changed to, "Ideas for Life." But this essay is not so much about slogans as it is about marketing products ahead of their time. The marketing graveyard is full of fine examples of products that were introduced and considered ahead of their time.

Read on over at TTZ.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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