Alienware has begun to leverage its relationship with parent Dell to address some specific commercial opportunities that Dell could not adequately address. While there is no misconception that Alienware will compete with Dell in most large commercial accounts, there are specific areas within those accounts that require specialized desktop and mobile computers where Alienware can exert its expertise.
"You can find a Dell computer for $399 than runs Outook just fine," Azor says. "That's not our application. Our applications include Photoshop, Illustrator or Pro/Engineer, which are very specialized and high-end. Our strategy is to go after IT departments, design groups, and CAD and CAM engineers within those large organizations that have need for 10, 20 or even 100 specialized machines."
More info over at Information Week.
Alienware targets enterprise market
Posted on Monday, Sep 04 2006 @ 02:12 CEST by Thomas De Maesschalck