Alienware targets enterprise market

Posted on Monday, Sep 04 2006 @ 02:12 CEST by Thomas De Maesschalck
Alienware says it's starting to focus on the enterprise market:
Alienware has begun to leverage its relationship with parent Dell to address some specific commercial opportunities that Dell could not adequately address. While there is no misconception that Alienware will compete with Dell in most large commercial accounts, there are specific areas within those accounts that require specialized desktop and mobile computers where Alienware can exert its expertise.

"You can find a Dell computer for $399 than runs Outook just fine," Azor says. "That's not our application. Our applications include Photoshop, Illustrator or Pro/Engineer, which are very specialized and high-end. Our strategy is to go after IT departments, design groups, and CAD and CAM engineers within those large organizations that have need for 10, 20 or even 100 specialized machines."

More info over at Information Week.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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