Microsoft vs. Apple: Embracing The Online Community

Posted on Thursday, Sep 14 2006 @ 06:11 CEST by Thomas De Maesschalck
In the olden days (a few years ago), there was a standard formula that was used to generate publicity for a company or product, and PR companies used it like it was going out of style, which, oddly enough, it was. The idea was to do a wide distribution of a press release, create expensive television commercials, focus on getting coverage in the largest print publications, and then wait for the customers to hurriedly come to your front door.

Read on over at OS Weekly.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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