Microsoft vs. Apple: Embracing The Online Community

In the olden days (a few years ago), there was a standard formula that was used to generate publicity for a company or product, and PR companies used it like it was going out of style, which, oddly enough, it was. The idea was to do a wide distribution of a press release, create expensive television commercials, focus on getting coverage in the largest print publications, and then wait for the customers to hurriedly come to your front door.

Read on over at OS Weekly.