Bit Tech published a feature on the UK's largest LAN gaming centre, Omega Sektor. The article includes interviews with the staff and punters, and details on exactly what Omega Sektor is and why the company feels social gaming can be a big hit in the UK. If you could post a link on your site that would be very much appreciated.
"I spent a good ten or twenty minutes talking to these potential customers and the one thing that I found most amazing was that they all believed the games were running on maximum settings, despite the fact that I later showed them it was default settings and that the PC prevented you from pushing the texture detail to high.
Still, I pushed the topic forwards and asked them if they would be willing to pay for time in the centre. The answer was a unanimous yes, despite the fact that none of them knew how the centre was to be priced. When I outlined the pricing plan to them, they accepted it as perfectly reasonable given the quality of the hardware and selection of games and services."