Dirk Meyer, AMD's president & COO, claims the semiconductor industry needs to focus on new business models and innovations in order to cut R&D spending. The company says it wants at least half of the world's population to become PC users by 2015.
Delivering the keynote address at the International VLSI (very large-scale integration) Conference and International Embedded Systems Conference, being held here from January 4-8, Meyer expressed concern over the fact that the R&D expenditure in the semiconductor industry had been outpacing the growth of semiconductor revenues.
While companies, including AMD, would continue to focus on increasing the transistor density on a single processor, which signifies the speed they offer in computing and other functions, the industry needs to innovate easy ways that would bring down the R&D expenditure, he said.
Terming the PC as the fundamental driver of growth in the semiconductor industry, Meyer pointed out at the ongoing transition of the machine from a mere computing instrument to a media-centric device, offering new opportunities in integration of multiple purposes and functions into a single mainstream product.