FUD Zilla claims Intel is a bit worried about NVIDIA's upcoming IGP chipsets and will respond by selling the G45 IGP chipset to motherboard makers at the same price as the P45 chipset.
In the past and even now, Intel has always charged a price premium for its integrated graphics parts, as these are more costly to develop and most likely to manufacture, but alas, the next generation of chipsets from Intel will cost the same.
We also understand that Intel won't be charging a huge premium for the P/G45 over the current P35 which is also good news. It seems like Intel is feeling the squeeze, but at least the company doesn't have too much of a hard time doing something about it.
Both chipsets should support dual x8 PCIe slots as well, so we might see some high-end G45 boards in the months to come.