Industry watchers pointed out that the introductions suggest life cycle of the chip has shrunk to only six months from nine months in consideration that their rollouts will come only six months after their precedents, which have just hit the market this month. The two companies` next-generation chips are developed to support dual-core processors.
AMD had been busy integrating itself with ATI throughout last year after it acquired the graphics-chip maker in 2006, giving Nvidia the chance to dethrone ATI as the world`s No.1 graphics-chip supplier.
Although Nvidia introduced new chip earlier than AMD-ATI last year, the latter`s 55-nm process made its RV670 chip a hot-selling product. NVIDIA plans to introduce next-generation chip dubbed as G100 to challenge AMD-ATI`s next-generation RV770.
AMD and NVIDIA next-gen GPUs to arrive in Q2 2008

In the second quarter of this year we can expect new high-end graphics processors from both AMD and NVIDIA, CENS reports. AMD is preparing the RV770 and NVIDIA is working on its G100 GPU, both chips have already been taped out and will be mass produced by TSMC in March.