ComScore reports video sharing site YouTube reached 100 million viewers in the US during October. Around 77 percent of US Internet users watches online video, and the average viewer watches a whopping 274 minutes of video on the Internet per month.
Online video is really taking off, according to stats firm ComScore. Not that we should be particularly surprised by that assertion. But the leader in the space, Google's YouTube, during October pulled in 100 million viewers in the U.S. for a market share of almost 40 percent.
That market share is about the same as it was this spring. But lower in the ranks, there's some change afoot. Video content hub Hulu, a joint venture between NBC Universal and News Corp., has edged its way into sixth place behind YouTube, Fox Interactive Media (which owns MySpace and its MySpaceTV platform), Yahoo, Microsoft, and Viacom. Rounding out the top 10 are AOL, Turner, Disney (which owns ABC), and CBS (which publishes CNET News).