Napster today launched a new version of its music downloading software, ment for portable media devices. The Napster To Go service allows users to search through Napster's music library and download songs to a portable media player for $14.95 per month.
Other legal music services charge per download, while Napster's now service works with a subscription model.
Napster, originally among the first free file-sharing applications that spawned heavy opposition from the recording industry, is bolstering Napster To Go's release with a $30 million marketing campaign - set to debut during Sunday's Super Bowl.
The advertising will focus on Napster To Go's compatibility with MP3 players from Creative Technology Ltd., Dell Inc. and Reigncom Ltd.'s iriver. Conversely, Apple's iTunes has been criticized because its compatibility is limited to its iPod player.
