What he demoed in London just now was a groovy concept that combines his company's two service technologies: augmented reality and peer-to-peer. The idea is that you want to upload an image from your phone to one of your many wireless photo frames (actually WiFi-connected PCs in disguise here), but rather than having to pick your desired frame from an eye-dazzling list of WiFi SSIDs, you can just use this augmented reality app -- developed using Qualcomm's very own AR SDK, naturally -- to point at the frame and shoot the file over.
Qualcomm shows off augmented reality for digital photo frames

Engadget published two videos of a recent tech demonstration by Qualcomm in London: