Microsoft executive Dennis Durkin revealed the Xbox 360 is used for games only 60 percent of the time. The remainder is used for things like watching streaming films on Netflix, listening to music, and browsing Twitter and Facebook.
Speaking to attendees of BMO Capital Markets Digital Entertainment Conference in New York, Dennis Durkin, corporate vice president and chief operating and financial officer of Microsoft's Interactive Entertainment Business, said that 40 percent of Xbox Live members in the U.S. are spending their time on the console on non-gaming activities. That includes things like watching streaming movies on Netflix, listening to music content on the Zune and Last.fm apps, and eyeballing friends on Twitter and Facebook.
"What we found is the core gamer might be the person who brought the console into the house, but as you widen the choices of content, it broadens what people can do with the system," Durkin said.
According to Durkin, those same members are also spending an average of three hours online, per day.