No price cuts for AMD Radeon HD 7970

Posted on Thursday, March 29 2012 @ 20:16 CEST by Thomas De Maesschalck
HardwareCanucks reports AMD isn't planning to reduce pricing of its Radeon HD 7900 series unless NVIDIA puts on a full court press against AMD's entire lineup or when GeForce GTX 680 retail availability significantly improves.
Before NVIDIA introduced their Kepler architecture, AMD was in a place of dominance within the GPU market. It was an enviable position and as a result we saw enthusiasts begin a headlong rush towards the HD 7970 and HD 7950. Unfortunately, AMD’s production of these $549 and $449 cards wasn’t able to keep up with demand and availability suffered. The GTX 680 rained on that parade in a big way by consistently beating the HD 7970 in performance benchmarks while retailing for “just” $499.

But right before NVIDIA’s momentous launch party something odd happened. After weeks of limited to no availability, AMD’s board partners suddenly –and some would say mysteriously- received large shipments of the Tahiti GPUs they were previously begging for. As a result, the HD 7970 is actually available these days while the GTX 680 consistently sells out in a matter of moments wherever stock can be found.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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