"Past efforts to make the blue screen more helpful by adding animated characters and changing the hue to a more user-friendly beige or aqua have failed," said head of BSOD Development Kate Verban. "When we failed to make the BSOD user-friendly, we decided that at least it could generate revenue. Displayed more than a billion times a day globally, the blue screen has a captive audience, with over 90 percent of the computer desktops in the world. This makes it an excellent platform for advertisers, comparable only to the Super Bowl and makes watching the blue screen just about as exciting."
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