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NVIDIA: Shield sales off to a good start

Posted on Monday, August 12 2013 @ 13:50:27 CEST by

Speaking to analysts, NVIDIA CEO Jen-Hsun Huang revealed last week that sales of the Shield handheld console are off to a good start. The firms says everything they shipped so far has sold out, and that they expect to do quite well with Shield. Production of Shield is still quite limited though, at present the company has made only several thousand units, but it's planning to ramp production.
Here's SeekingAlpha's transcript of the comments Huang made:

SHIELD is doing great. The early reviews are fantastic. . . . Sales have been great. Everything that we shipped so far has sold out and – but we're just starting to ramp production, we've shipped out to our partners only several thousand units, and so it's still quite early to tell. But we're expecting to do quite well with SHIELD.

Clearly, Nvidia didn't go overboard with early production numbers. Keep in mind, though, that the device costs $299, isn't available outside of the U.S. and Canada, and has only been shipping since July 31. Also, the Shield isn't exactly a conventional gaming product. In light of those facts, the numbers quoted by Huang do sound quite encouraging.
Source: The Tech Report



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