AMD wants to increase DIY CPU marketshare to 40%

Posted on Wednesday, Dec 18 2013 @ 12:08 CET by Thomas De Maesschalck
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DigiTimes heard from Taiwanese motherboard makers that AMD has set a goal to enhance the marketing of its processors in the DIY markets. The company reportedly aims to increase its marketshare in the global DIY PC market from 30 percent to 40 percent, and to hit over 45 percent in China in particular, at the end of 2014.
The sources pointed out that AMD's new Kaveri-based products are expected to appear in early January 2014 with mass shipments starting in February. However, AMD declined to comment about unannounced products and market speculation.

Because of the strong price/performance ratio of its FM3- and FM1-based products, AMD's share in China's DIY market has increased significantly from 30-35% in early 2013 to close to 45% recently. However, low gross margins, due to low pricing, meant the products did not benefit the company much in terms of profitability, the sources said.

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Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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