DigiTimes heard from Taiwanese motherboard makers that AMD has set a goal to enhance the marketing of its processors in the DIY markets. The company reportedly aims to increase its marketshare in the global DIY PC market from 30 percent to 40 percent, and to hit over 45 percent in China in particular, at the end of 2014.
The sources pointed out that AMD's new Kaveri-based products are expected to appear in early January 2014 with mass shipments starting in February. However, AMD declined to comment about unannounced products and market speculation.
Because of the strong price/performance ratio of its FM3- and FM1-based products, AMD's share in China's DIY market has increased significantly from 30-35% in early 2013 to close to 45% recently. However, low gross margins, due to low pricing, meant the products did not benefit the company much in terms of profitability, the sources said.