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Acer and ASUS to focus more on cheap laptops

Posted on Tuesday, November 25 2014 @ 16:09:15 CET by

DigiTimes writes both Acer and ASUS are set to invest heavily in cheap laptops. Acer has big plans for Chromebooks and forecasts shipments to grow 50 percent in 2015 to 4.8 million units, while ASUS is also planning to increase its share of low-cost 11.6-inch Windows based EeeBook laptops.
With global notebook shipments only expected to stay flat or decline slightly on year in 2015, most brand vendors have turned to push inexpensive notebooks such as Chromebooks and Windows-based models running Microsoft's Small Screen Touch (SST) solution.

But Digitimes Research does not expect Acer to ship as many Chromebooks as estimated by the supply chain sources. Digitimes Research's latest report shows that Acer's Chromebook shipments will reach 2.4 million units in 2014 and grow further to four million in 2015, accounting for 26% of the vendor's overall notebook shipments.



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